Your Ideal Destination Awaits

Pinterest plays a key role in people’s lives when it comes to the process of making travel decisions. Restaurants, festivals, popular venues, or any popular tourist destinations all gain popularity from the web with their compelling visuals. Pinterest, unlike other social media platforms, plays into the future. Its soul purpose is not to look back on what you’ve done, but what you aspire to do. There … Continue reading Your Ideal Destination Awaits

Travel Planning with Pinterest

When social media platforms are boiled down to their core, most ultimately turn out to have the same goals, express the same things, but each just differs in its delivery. It’s about the now, about what the user has, and about what the user is doing. Pinterest; however, is different. Pinterest is about the future. It’s about the user’s hopes, their dreams and their goals. … Continue reading Travel Planning with Pinterest

Picturing Paradise

In today’s day in age the Internet is the primary source of information about all the different types of traveling dos and don’ts. Prospective tourists are becoming more and more influenced by photos of all aspects of future vacations on social networking sites (SNSs), as opposed to just destination marketing organizations (DMOs) websites. Perceived images are shared by tourists on sites such as Pinterest and influence … Continue reading Picturing Paradise

Pin at Home for the Holidays

As holidays approach, people are often left at a loss for how to prepare. What gifts do I buy? What decorations do I want? Often, it’s difficult to know where to start, but anyone that uses Pinterest knows exactly where to go. An astounding 93% of users rely on the platform for planning and purchasing, and 67% insist on its necessity in preparing for holiday shopping … Continue reading Pin at Home for the Holidays

Pin a Picture

Pinterest users often use the site’s visual content as a source of inspiration when event planning. These events range anywhere from weddings to baby showers to charity balls. One specific type of business service incorporated in these diverse types of events is photography, thus photographers benefit from utilizing Pinterest to market themselves. A professional photographer who incorporates Pinterest into his or her online presence broadens their … Continue reading Pin a Picture

Food Is Where The Heart Is

Visual marketing is a key part in today’s social media world. Showing users what your brand is about and what you have to offer is where it all begins. On Pinterest, a consumer’s first impression is one that will indeed last a lifetime. This is why with branding food, it is not just about the recipes or about what you are posting, but rather what … Continue reading Food Is Where The Heart Is

Pin Your Dream Home

Imagine looking at a dirty, rustic white door for the past three years, wondering when you would have the courage to approach it with a pair of fresh eyes. One might look for help at a furniture store or a Home-Depot, but another consumer may want look deeper, searching for their ideal type of decor that would specifically suit them. Pinterest has access to thousands of ideas … Continue reading Pin Your Dream Home