Pinterest Builds Brand Loyalty

Pinterest does a great job at allowing brands to connect with existing consumers by helping to continually expand and advance the established relationship. This helps businesses see the transformation that an average consumer goes through to result in them evolving into a brand loyal consumer. A recent study by Deloitte just shows how much having a digital and mobile presence, such as a Pinterest account, affects … Continue reading Pinterest Builds Brand Loyalty

Traffic Worth Sitting In

One of the prevailing themes throughout all of the research conducted on Pinterest and its positive uses is its undeniable success with network referral. It has not only allowed long-term social engagement and interaction with consumers within the site, but has also helped increase the traffic to the home-pages of the brand. It stands second to Facebook as the top social networking site for driving … Continue reading Traffic Worth Sitting In

Looking Forward- Pinterest’s Advertising Features

In the grand scheme, Pinterest is still fresh and new as an advertising platform. It’s only been selling ads since 2014, which is a far cry from how long titans like Google and Facebook have been advertising for. In the intervening years; however, Pinterest has begun putting in the work necessary to start their catch up, and the results have already started to appear. In … Continue reading Looking Forward- Pinterest’s Advertising Features

Travel Planning with Pinterest

When social media platforms are boiled down to their core, most ultimately turn out to have the same goals, express the same things, but each just differs in its delivery. It’s about the now, about what the user has, and about what the user is doing. Pinterest; however, is different. Pinterest is about the future. It’s about the user’s hopes, their dreams and their goals. … Continue reading Travel Planning with Pinterest

Pin at Home for the Holidays

As holidays approach, people are often left at a loss for how to prepare. What gifts do I buy? What decorations do I want? Often, it’s difficult to know where to start, but anyone that uses Pinterest knows exactly where to go. An astounding 93% of users rely on the platform for planning and purchasing, and 67% insist on its necessity in preparing for holiday shopping … Continue reading Pin at Home for the Holidays

Pin a Picture

Pinterest users often use the site’s visual content as a source of inspiration when event planning. These events range anywhere from weddings to baby showers to charity balls. One specific type of business service incorporated in these diverse types of events is photography, thus photographers benefit from utilizing Pinterest to market themselves. A professional photographer who incorporates Pinterest into his or her online presence broadens their … Continue reading Pin a Picture

Search Advertising

What is it that really sets Pinterest apart from other social media platforms, in the eye of the advertiser? Sure, trends and posts spread fast with the re-pinning feature, but Facebook and Twitter have sharing features that are just as effective, don’t they? Maybe it’s the personal boards and power-users that have promotional ability above the typical user? Then again, maybe not. Sites like YouTube … Continue reading Search Advertising