Pinterest Builds Brand Loyalty

Pinterest does a great job at allowing brands to connect with existing consumers by helping to continually expand and advance the established relationship. This helps businesses see the transformation that an average consumer goes through to result in them evolving into a brand loyal consumer. A recent study by Deloitte just shows how much having a digital and mobile presence, such as a Pinterest account, affects … Continue reading Pinterest Builds Brand Loyalty

Looking Forward- Pinterest’s Advertising Features

In the grand scheme, Pinterest is still fresh and new as an advertising platform. It’s only been selling ads since 2014, which is a far cry from how long titans like Google and Facebook have been advertising for. In the intervening years; however, Pinterest has begun putting in the work necessary to start their catch up, and the results have already started to appear. In … Continue reading Looking Forward- Pinterest’s Advertising Features

UNIQLO’s Unique Marketing

When planning to market on Pinterest, or any of the other platforms that make up the wild west that is the internet, there is far less history and example data to draw from than there is for older media, such as radio or television. Effective methods for advertising online retain the same basic principles of advertising in any other way, but they must be adapted … Continue reading UNIQLO’s Unique Marketing

Fitspiration

Fitspiration, a relatively new social media trend focused on promoting overall health and fitness has recently become a new, popular phenomenon when searching online on ways to improve your overall fitness. Fitspiration messages often appear on many different social media platforms, especially Pinterest. The image-oriented platform provides messages that are supposed to be encouraging; however, some viewers take the information personally, viewing the images as unrealistic, … Continue reading Fitspiration

Your Ideal Destination Awaits

Pinterest plays a key role in people’s lives when it comes to the process of making travel decisions. Restaurants, festivals, popular venues, or any popular tourist destinations all gain popularity from the web with their compelling visuals. Pinterest, unlike other social media platforms, plays into the future. Its soul purpose is not to look back on what you’ve done, but what you aspire to do. There … Continue reading Your Ideal Destination Awaits

Travel Planning with Pinterest

When social media platforms are boiled down to their core, most ultimately turn out to have the same goals, express the same things, but each just differs in its delivery. It’s about the now, about what the user has, and about what the user is doing. Pinterest; however, is different. Pinterest is about the future. It’s about the user’s hopes, their dreams and their goals. … Continue reading Travel Planning with Pinterest

Pin at Home for the Holidays

As holidays approach, people are often left at a loss for how to prepare. What gifts do I buy? What decorations do I want? Often, it’s difficult to know where to start, but anyone that uses Pinterest knows exactly where to go. An astounding 93% of users rely on the platform for planning and purchasing, and 67% insist on its necessity in preparing for holiday shopping … Continue reading Pin at Home for the Holidays