Resources

FINAL POSTS

Pinterest Builds Brand Loyalty– Elise Ferguson 

Ciotti, George. “The Business Case for Building Real Relationships with Customers.” Help Scout. 11 July 2016. Web. 25 March 2017.

Helmrich, Britteny. “Pinterest for Business: Everything You Need to Know. Business News Daily. 20 Jan. 2016. Web. 25 March 2017.

Jaekel, Brielle. “PNC educates Pinterest users, tapping into established consumer behavior.” Mobile Marketer. 24 Aug. 2016. Web. 25 March 2017.

Lobaugh, Kasey. “Navigating the New Digital Divide.” Deloitte Digital. 2015. Web. 25 March 2017.

Traffic Worth Sitting In– Kelly Vahos 

Adore Me- Success Story.” Pinterest for Business. Pinterest, n.d. Web. 26 Mar. 2017.

Dot & Bo- Success Story.” Pinterest for Business. Pinterest, n.d. Web. 26 Mar. 2017.

Promoted Pins- Pinterest.” Pinterest for Business. Pinterest, n.d. Web. 26 Mar. 2017.

Shields, Mike. “These E-Commerce Companies Are Seeing Lots of Referral Traffic From Pinterest.” The Wall Street Journal. Dow Jones & Company, 25 Nov. 2015. Web. 26 Mar. 2017.

Whitehouse, Harry. “Buyable Pins and Shoppable Buttons: What Sellers Need to Know.” VentureBeat. Venture Beat, 08 June 2015. Web. 03 Apr. 2017.

Looking Forward- Pinterest’s Advertising Features– Tim Henderson

Bidgoli, Mike. “Introducing Promoted Video.” Pinterest for Business. Pinterest, 17 Aug. 2016. Web. 26 Mar. 2017.

Johnson, Lauren. “Here’s What Marketers Can Expect From Pinterest in 2017.” Adweek. Adweek, 17 Jan. 2017. Web. 26 Mar. 2017.

Shields, Mike. “Marketers Push Pinterest to Ramp Up Advertising.” The Wall Street Journal. Dow Jones & Company, 30 Jan. 2017. Web. 26 Mar. 2017.

All – Purpose Pinterest – Ellie White

BizEd. “Ideas In Action.” BizEd. BizEd. Dec. 2016. Web. 24. 2017.

Kohler, Nicole. “5 Remarkably Clever Ways To Use Pinterest.” Social Media Week. Social Media Week, 14 Dec. 2014. Web. 25. Mar. 2017.

Y & R Midwest Uses Pinterest to Help Sandy Hook Victims” AdAge. AgeAge. 28. Feb. 2014. Web. Mar. 24. 2017.

Pinterest- The Total Package– Suzanne Kozak

Schiemann, William, and Mackenzie Kyle. “Member Access.” Communication World. IABC, 20 Dec. 2016. Web. 23 Mar. 2017.

The Power of Pinterest: 5 Tips on how to use Pinterest for Your Small Business.” PR NewswireJan 21 2015. ProQuest. Web. 23 Mar. 2017.

VanZile., Jon. “Social Media Influence Scores Help Measure Social Lead Gen.” Ad Age. AdvertisingAge, 11 Jan. 2013. Web. 23 Mar. 2017.

RETAIL 

Beauty-ful Pins– Kelly Vahos

Eisenberg, Rachel. “PINTEREST AND THE POWER OF FUTURE INTENT.” Millward Brown Digital. Millward Brown, 12 May 2015. Web. 14 Mar. 2017.

Reynar, Angela. “How Pinterest Drives Double-Digit Brand Lifts.” Pinterest for Business. Pinterest, 29 Apr. 2016. Web. 14 Mar. 2017.

Success Story- Sephora.” Pinterest for Business. Pinterest, n.d. Web. 14 Mar. 2017.

L.L. Bean Perfects Pinterest– Elise Ferguson

Burns, Kara. “Top Brands On Pinterest In 2016.” Inbound Marketing Insights. 2016. Web. 13 Mar. 2017.

Johnny. “10 Brands that know How to Pinterest like a Pro!” Mass Planner. 21 Jan. 2015. Web. 13 Mar. 2017.

Kragelund, Thomas. “How Retailers Can Use Pinterest to Increase Engagement & Revenue.” The BigCommerce Blog. 22 Feb. 2017. Web. 13 Mar. 2017.

Rajani, Nanzeen. “Identifying Interestingness in Fashion E-commerce using Pinterest Data.” 2015. Web. 13 Mar. 2017.

Ueland, Sig. “15 Top Retailers and Products on Pinterest.” Insights for Online Merchants. 8 Feb. 2016. Web. 13 Mar. 2017.

UNIQLO’s Unique Marketing Tim Henderson

Alton, Larry. “4 Smart Pinterest Strategies for Brands.” The Simply Measured Blog. Simply Measured, 9 Nov. 2015. Web. 13 Mar. 2017.

Miller, Joe. “5 Pinterest Marketing Campaigns To Learn From.” BeeLiked Blog. BeeLiked, 28 Aug. 2015. Web. 13 Mar. 2017.

Smith, Kit. “The Best Pinterest Marketing Campaigns and Why They Work.” Brandwatch Blog. Brandwatch, 17 Nov. 2016. Web. 13 Mar. 2017.

UNIQLO HairDo.” The One Club. The One Club, 2014. Web. 13 Mar. 2017.

Bringing Stores OnlineSuzanne Kozak

Halzack, Sarah. “Social Media ‘influencers’: A Marketing Experiment Grows into a Mini-economy.” The Washington Post. WP Company, 02 Nov. 2016. Web. 13 Mar. 2017.

Pasquarelli., Adrianne. “JC Penney and Pinterest Team Up to Target Moms at a Mall Near You.” Ad Age. AdvertisingAge, 22 Apr. 2016. Web. 13 Mar. 2017.

Peterson, Tim. “Pinterest’s Retail Problem.” Adweek Feb 2013: 10. ProQuest. Web. 13 Mar. 2017.

Fitspiration – Ellie White

Courtney C. Simpson & Suzanne E. Mazzeo. “Skinny Is Not Enough A Content Analysis of Fitspiration on Pinterest.”  Routledge. 2016. Web. 13 Mar. 2017.

Rampton, John. “Pinterest Marketing Tips_ What You Can Learn From 20 Big Brands – Page 12.” Entrepreneur. 2017. Web. 13 Mar. 2017.

Rampton, John. “Popsugar Fitness.” Entrepreneur. 2017. Web. 13 Mar. 2017.

TRAVEL

Your Ideal Destination Awaits – Ellie White

Budget Travel the Worlds Catalog of Ideas.” Budget Travel. Budget Travel, 2016. Web. 20. 2017.

Rosenbloom, Stephanie. “Knowing Which Buttons to Push.” The New York times. New York Times, 8 Dec. 2014. Web. 20. 2017.

Slefo, George. “Pinterest Doubles Down with Location Based Service.” AdAge.com. AdAge, 14 October. 2015. Web. 20. 2017.

Travel Planning with Pinterest– Tim Henderson

Choy, Kevin. “Travel Trends from Jet-setting Pinners.” Pinterest for Business. Pinterest, 28 Apr. 2016. Web. 21 Feb. 2017.

Krook, Nienke. “What Is The Value Of Pinterest To The Travel Industry.” Dream.Pin.Go.Dream.Pin.Go., 04 Aug. 2016. Web. 21 Feb. 2017.

Mcloughlin, Tom. “The Epic Guide to Pinterest for Travel Companies.” SEO Travel. Tom Mcloughlin, 15 Feb. 2017. Web. 21 Feb. 2017.

Pinterest Takes Flight – Suzanne Kozak

Marshall, Jack. “Pinterest Broadens Ad Sales Focus Once again; Company to Extend Ad Sales Efforts to Financial Services, Travel and Other Verticals.” Wall Street Journal (Online)May 02 2016. ProQuest. Web. 22 Feb. 2017. Page 1.

Patel, Neil. “An Incredible Guide on Generating Sales Using Pinterest Ads.” Neil Patel An Incredible Guide on Generating Sales Using Pinterest Ads Comments. I’m Kind of a Big Deal, LLC, n.d. Web. 21 Feb. 2017. np.

Scott, Stephanie. “Leveraging Pinterest for Business: Insights from American Airlines.” Leveraging Pinterest for Business: Insights from American Airlines. SCORE Association, n.d. Web. 21 Feb. 2017.

Song, Seob-Gyu, and Dae-Young Kim. “A Pictorial Analysis Of Destination Images On Pinterest: The Case Of Tokyo, Kyoto, And Osaka, Japan.” Journal Of Travel & Tourism Marketing 33.5 (2016): 687-701. Academic Search Complete. Web. 21 Feb. 2017. Page 690.

Picturing Paradise– Elise Ferguson

Cohen, David. “eMarketer Is High on Pinterest, Instagram for 2017; Tumblr? Not So MuchAdWeek. 1 Feb. 2017. Web. 17 Feb. 2017.

Harris, Kim. “Pinterest for Tourism Based CompaniesCheckfront. 19 Dec. 2016. Web. 17 Feb. 2017.

McLellan, Leslie. “Pinterest for Tourism Seeing is Believing.” Tourism Currents. 1 Dec. 2015. Web. 17 Feb. 2017.

Seob-Gyu Song. “A Pictorial Analysis of Destination Images on Pinterest: The Case of Tokyo, Kyoto, and Osaka, Japan.” Journal of Travel & Tourism Marketing. 26 May 2016. Web. 17 Feb 2017. pgs 687-701.

How to Hotel -Kelly Vahos

Case Study: Success Story- Four Seasons.” Pinterest for Business. Pinterest, n.d. Web. 20 Feb. 2017.

Gaggioli, Alex. “How Hospitality Brands Can Use Pinterest Like the Pros.” Cloudbeds. CloudBeds, 27 Sept. 2016. Web. 20 Feb. 2017.

Leibowitz, Josh. “Women or Men? Vacation Planning.” LinkedIn.com. LinkedIn, 26 Jan. 2015. Web. 20 Feb. 2017.

PIN.PACK.GO.” PIN.PACK.GO. Worldwide Hospitality Awards, n.d. Web. 20 Feb. 2017.

EVENT PLANNING

 Pin At Home For The Holidays–  Tim Henderson

Nosov, Xenia. “Tis the Seasonal Campaign.” Pinterest for Business. Pinterest, 13 Sept. 2016. Web. 14 Feb. 2017.

Stambor Managing Editor, Zak. “How Walgreens Plans to Use Pinterest to Drive Holiday Sales.” Internet Retailer. Internet Retailer, 14 Nov. 2016. Web. 14 Feb. 2017.

Summers, Brooke. “The Complete Guide to Pinterest Advertising for the Holidays.” Sprinklr. Sprinklr, 24 Oct. 2016. Web. 14 Feb. 2017.

Pin a Picture– Elise Ferguson

Deschamp, Beth. “5 Ways Pinterest Can Grow Your Photography Business.” The Bethadilly Blog. 18 Feb. 2016. Web. 12 Feb. 2017.

Fontein, Dara. “Pinterest for Business: The Definitive Marketing Guide.” Hootsuite. 8 Nov. 2016. Web. 12 Feb. 2017.

Lopez, Pia. “How can Social Media Help You Grow Your Photography Business.” Sleeklens. 6 June 2016. Web. 12 Feb. 2017.

Sashittal, Hemant. “Why Do College Students Use Pinterest? A Model and Implications for Scholars and Marketers.”Journal of Interactive Advertising. 4 Feb. 2015Web. 12 Feb. 2017. Pgs 54-66.

Food is Where the Heart Is– Kelly Vahos

Burns, Kara. “Top Brands On Pinterest In 2016.” Inbound Marketing Insights: Page 1. Forward Digital, n.d. Web. 12 Feb. 2017.

Bustos, Linda. “2015 Pinterest Stats Infographic.” Get Elastic Ecommerce Blog RSS. GetElastic, 5 June 2015. Web. 10 Feb. 2017.

Johnny. “10 Brands That Know How to Pinterest like a Pro!” Mass Planner. Mass Planner, 21 Jan. 2015. Web. 12 Feb. 2017.

Wedding PinspirationSuzanne Kozak

Gotter, Ana. “6 Examples of Small Businesses Mastering Pinterest Marketing.”AdEspresso. Hootsuite, 28 Dec. 2016. Web. 14 Feb. 2017, np.

Pasquarelli, Adrianne. “As Weddings Get Less Traditional, David’s Bridal Takes New Ad Direction.” Advertising Age CMO Strategy RSS. Advertising Age, 26 Jan. 2017. Web. 14 Feb. 2017, np.

Pinterest for Business.” For Business. Pinterest, n.d. Web. 14 Feb. 2017, np.

Vickroy, Donna. “Pinterest-Is Changing The Way We Do Weddings.” ProQuest, Sep 18 2015, 12 Feb. 2017.

 

Who, What, When, Where, & Why

Search Advertising– Tim Henderson

Intelligence, BI. “Pinterest Wants a Piece of the Search Ad Market.” Business Insider. Business Insider, 15 Aug. 2016. Web. 07 Feb. 2017.

Kaplan, Jon. “Introducing Search Ads on Pinterest.” Pinterest: For Business. Pinterest, 31 Jan. 2017. Web. 07 Feb. 2017.

Slefo., George. “Pinterest, the Social Network-Search Engine Hybrid, Brings New Search Ads Out of Early Testing.” AdAge. Advertising Age, 01 Feb. 2017. Web. 07 Feb. 2017.

Promote Your Pin– Elise Ferguson

How to Use Pinterest Ads Manager to Grow Your Business.” Massplanner. 4 July 2016. Web. 5 Feb. 2017. 

Linvill, Darren L., Jerrica Ty Rowlett, and Mette M. Kolind. “Academic Pinstitution: Higher Education’s Use of Pinterest for Relationship Marketing.” Journal of Relationship Marketing. 5 Nov 2015. Web. 5 Feb 2017. pgs 287-300.

Warwick, Jacob. “How Brands Can Drive Results with Promoted Pinterest Pins.” Kissmetrics Blog. July 2015. Web. 5 Feb. 2017. 

Why Separation Can Lead to Success– Kelly Vahos

Buchwald, Yale. “Pinterest Is Growing, and It Plays a Big Role in the Future of E-Commerce.” Social Media Week. N.p., 22 Mar. 2016. Web. 06 Feb. 2017.

Horvath, Justin. “Pinterest Is Social Media’s Best Kept Secret.” Business 2 Community. N.p., 14 Aug. 2016. Web. 3 Feb. 2017.

Phillips, Barbara J., Jessica Miller, and Edward F. Mcquarrie. “Dreaming out loud on Pinterest New Forms of Indirect Persuasion.” International Journal of Advertising 33.4 (2015): 633. 23 Oct. 2015. Web.

Reach and Audience– Suzanne Kozak

Greenwood, Shannon, Andrew Perrin, and Maeve Duggan. “Social Media Update 2016.” Pew Research Center: Internet, Science & Tech. Pew Research Center, 11 Nov. 2016. Web. 06 Feb. 2017, np.

How Often Americans Are Using Social Media.” Pew Research Center: Internet, Science & Tech. Pew Research Center, 11 Jan. 2017. Web. 06 Feb. 2017, np.

Johnson, Lauren. “Here’s What Marketers Can Expect From Pinterest in 2017.” – Adweek. AdWeek, 17 Jan. 2017. Web. 06 Feb. 2017, np.

Slefo., George. “Pinterest Updates Strategy, Looks to Scale Search and Audience Based Buying.” Advertising Age Digital RSS. AdvertisingAge, 05 July 2016. Web. 06 Feb. 2017, np.

Which Social Media Platforms Are Most Popular.” Pew Research Center: Internet, Science & Tech. Pew Research Center, 11 Jan. 2017. Web. 06 Feb. 2017, np.

Pinterest Versatility – Ellie White

Jones, Hillary A. “New Media Producing New Labor Pinterest Yearning And Self Surveillance.” Critical Studies in Media Communication 33.4 (n.d.): 354-56. Routledge, 7 Sept. 2016. Web. 5 Feb. 2017.

Sloane., Garett. “Pinterest Brings Search Ads Out of Early Testing.” Advertising Age Digital RSS. AdAge. N.p., 31 Jan. 2017. Web. 05 Feb. 2017.

Victor, Lindsay A. “What’s the Point With Pinterest.” EBSCO. 2015. Web. 5 Feb. 2017.