Pinterest Builds Brand Loyalty

Pinterest does a great job at allowing brands to connect with existing consumers by helping to continually expand and advance the established relationship. This helps businesses see the transformation that an average consumer goes through to result in them evolving into a brand loyal consumer. A recent study by Deloitte just shows how much having a digital and mobile presence, such as a Pinterest account, affects … Continue reading Pinterest Builds Brand Loyalty

Traffic Worth Sitting In

One of the prevailing themes throughout all of the research conducted on Pinterest and its positive uses is its undeniable success with network referral. It has not only allowed long-term social engagement and interaction with consumers within the site, but has also helped increase the traffic to the home-pages of the brand. It stands second to Facebook as the top social networking site for driving … Continue reading Traffic Worth Sitting In

Looking Forward- Pinterest’s Advertising Features

In the grand scheme, Pinterest is still fresh and new as an advertising platform. It’s only been selling ads since 2014, which is a far cry from how long titans like Google and Facebook have been advertising for. In the intervening years; however, Pinterest has begun putting in the work necessary to start their catch up, and the results have already started to appear. In … Continue reading Looking Forward- Pinterest’s Advertising Features

All-Purpose Pinterest

Brands are always looking for the newest, greatest platform to advertise on and with the competition so fierce, each platform plans strategically on how their platform will supersede others. Pinterest, an app that first launched in 2010, was purely built on sharing photos, learning new DIY crafts, and inspiring others through visual content; however, Pinterest actually has endless purposes. Pinterest can be even used as … Continue reading All-Purpose Pinterest

Pinterest – The Total Package

One of the greatest advantages of using Pinterest to present a brand’s message and advertise to the public, is that this platform opens a door of interactivity.  After looking through multiple case studies of either a company or an individual’s experiences using Pinterest, there is no doubt that it is a completely integrated strategy.  Both small businesses and large corporate companies can utilize Pinterest in … Continue reading Pinterest – The Total Package

Beauty-ful Pins

By now, marketers have seen the effects Pinterest has had on consumers and the stickiness the website has created for many companies. Brand messages have shown that not only are they viewed, but they are also saved, pinned, and bought shortly after. Whether online or in stores, users are following up on pins, and with advertising on Pinterest, inspiring people and bringing their own ideas to … Continue reading Beauty-ful Pins

L.L. Bean Perfects Pinterest

With Pinterest’s user base being estimated to have surpassed the 100 million-user mark, online retailers of all categories have started to incorporate Pinterest as a platform for branding their company and building brand loyalty. 80% of Pinterest’s American users are women, making this site a valuable advertising tool for high-end fashion retailers such as Chanel or Tory Burch. However, companies like L.L. Bean have shown … Continue reading L.L. Bean Perfects Pinterest