Pinterest Builds Brand Loyalty

Pinterest does a great job at allowing brands to connect with existing consumers by helping to continually expand and advance the established relationship. This helps businesses see the transformation that an average consumer goes through to result in them evolving into a brand loyal consumer. A recent study by Deloitte just shows how much having a digital and mobile presence, such as a Pinterest account, affects … Continue reading Pinterest Builds Brand Loyalty

L.L. Bean Perfects Pinterest

With Pinterest’s user base being estimated to have surpassed the 100 million-user mark, online retailers of all categories have started to incorporate Pinterest as a platform for branding their company and building brand loyalty. 80% of Pinterest’s American users are women, making this site a valuable advertising tool for high-end fashion retailers such as Chanel or Tory Burch. However, companies like L.L. Bean have shown … Continue reading L.L. Bean Perfects Pinterest

Picturing Paradise

In today’s day in age the Internet is the primary source of information about all the different types of traveling dos and don’ts. Prospective tourists are becoming more and more influenced by photos of all aspects of future vacations on social networking sites (SNSs), as opposed to just destination marketing organizations (DMOs) websites. Perceived images are shared by tourists on sites such as Pinterest and influence … Continue reading Picturing Paradise

Pin a Picture

Pinterest users often use the site’s visual content as a source of inspiration when event planning. These events range anywhere from weddings to baby showers to charity balls. One specific type of business service incorporated in these diverse types of events is photography, thus photographers benefit from utilizing Pinterest to market themselves. A professional photographer who incorporates Pinterest into his or her online presence broadens their … Continue reading Pin a Picture